Editorial: Kudos To The Businesses And Institutions Who Show Commitment

Pacific Recycling Foundation should be com­mended for its efforts in bringing business leaders together to join a worthy cause that’s sure to shape the future of their businesses.

The foundation collaborated with Tourism Fiji, Swire Shipping, Pacific Energy, Fiji National Univer­sity, Nestle, R.C. Manubhai, Department of Environ­ment and support partners Goodman Fielder, Pure Fiji and TFL.

These companies and institutions, leading brands in their sectors, understand that successful brands aren’t just built on profits or marketing strategies.

They are also built on commitment to the communi­ties they operate in, and making a positive change on the environment you built your empire on.

Together, they took the Global Recycling Day cel­ebration to Queen Victoria School, an institution that’s symbolic of shaping Fiji’s leaders of tomor­row.

And what better way than to bring a group of like-minded and influential people to amplify the call to action to sustainability and better waste manage­ment to one of Fiji’s top secondary schools.

This year’s theme: “Keeping Promises: A Commit­ment to Sustainability” is a timely reminder to be true to our word, as custodians of Planet Earth, we need to learn to co-exist with nature.

Hence, the involvement of business leaders and or­ganisations sends this message louder for there is power in unity.

QVS became the fourth school to become part of the foundation’s Recycling on the Go (ROG) Ambas­sadors programme.

Since 2022, the PRF in partnership with Swire Ship­ping has launched the programme in three schools and expanded its reach to more than 2600 students, their families, and communities.

The programme is designed to impact mindset to­wards recycling and to instill best practices of recy­cling in the school environment.

What is our responsibility as custodians of Planet Earth?

Pacific Recycling Foundation founder Amitesh Deo couldn’t have said it better: “As the nation grapples with the impact of climate change and environmen­tal degradation, events like Global Recycling Day serve as catalysts for collective action.

“By bringing together diverse voices and perspec­tives, GRD 2024 fostered a sense of solidarity in the fight against improper waste management and pol­lution.”

Chief guest, Prime Minister Sitiveni Rabuka’s speech on the occasion reinforces Government’s commitment towards sustainable development.

“…I want to assure you all that the people’s Coali­tion Government recognises the actions of individu­als and businesses in recycling.,” he said.

“The people’s Coalition Government will continue to support initiatives which promotes recycling in Fiji.

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