With the already high cost of living, the latest four per cent increase on price of flour might just dampen the spirit of Christmas.
And some unfortunate children will not be able to eat their favourite Christmas fruit cake.
But it is intriguing how fast bakeries increase their product price straight after a price increase is announced.
Obviously, bakeries stock large volumes of raw materials, including flour, which were bought before a price increase.
So, are they not making double profit selling products on increased price with flour bought from the old price?
I am not sure how the consumer council keeps control of malpractice businesses.
At the end of the day, it’s the consumers who suffer the most.
Feedback: letters@fijisun.com.fj