I am writing in regards to a matter that has deeply distressed our nation.
This plea is directed to the Fiji Government urging their intervention in a situation that pertains to social responsibility, particularly in the context of rugby.
We are deeply troubled by recent actions carried out by FM96, a radio station operating under Communications Fiji Limited.
The issue is the inappropriate social media posts that have sparked collective anger and disappointment among Fijian citizens.
These posts, insensitive in nature, have been made after Fiji’s participation in the RWC 2023 quarterfinal.
The first post targeted one of Fiji’s rugby representatives and inappropriately made fun of a photo labelling it “Sapui Punch Action.” This was particularly disheartening, as it coincided with Fiji’s loss in the quarterfinals, where “unconscious bias” decisions by the referee were widely contested.
FM96 further exacerbated the situation with a second post on the same day, which demonstrated a marked lack of empathy for the emotional toll the game had on our nation.
The post in question read, “Imagine if there was an emotional support fund distributed to everyone affected by Fiji’s game. It’s not going to happen, but imagine.
Screenshot of FM96 post. Photo: Facebook
The social media pages of FM96 have since been overwhelmed with expressions of public outrage and frustration, underscoring the need for immediate intervention to address this situation.
Our plea is that the Fiji Government take action to safeguard our national interests.
In a nation where rugby is not just a sport but a cornerstone of our national identity, it is imperative that media entities like FM96 exercise the highest level of social responsibility and sensitivity, particularly when dealing with matters of national importance. It is imperative that our media outlets respect the sentiments of our people.
We kindly implore you to facilitate a constructive dialogue with FM96. We have faith that your intervention will lead FM96 to adopt a more sensitive and considerate approach in their future communications.
We request that FM96 extend a formal apology to both the player who was the subject of their inappropriate social media post and the people of Fiji.
We kindly seek your assistance in addressing this matter as a united nation committed to the values that rugby represents for Fiji.
Feedback: letters@fijisun.com.fj